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Strategic Planning Information
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Describing Intellectual Property in Your Business Plan Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist's investment decision. Microsoft Great Plains in Advertising & Publishing - implementation highlights Microsoft Great Plains, former Great Plains Dynamics is excellent fit for service oriented business and in this small article we'll give you magazine publisher and advertiser implementation and reporting scenarios. The system we describe is not real, we are putting together industry specifics, based on our consulting practice. A Rough Cut on Feasibility A piano tuner recently moved to Buffalo, NY, and would like to assess the business possibilities for him in his new home. He plans to estimate how many piano tuners the greater Buffalo area can support, and compare that to the number listed in the phone book. Strategy Without Tactics is Futile From time to time there seems to be a flurry of studies and surveys on effective communication in the workplace. As a communication specialist, I'm always eager to read these studies, but am often disappointed with what I see. Documenting the Exit Strategy in Your Business Plan All investors greatly desire and are motivated by a clear picture of a company's exit strategy, or the timing and method through which they can "cash in" on their investment. This picture best comes into focus when the key valuation and liquidity drivers of the company are clearly delineated. Could You Be Setting Your Business Plan Up For Failure? David E. Gumpert, author of Burn Your Business Plan, often tells the story about how he and his partner failed to raise money after sending their business plan around to venture capitalists and meeting with several others to make presentations. Will and Vision Remember Chux? The disposable diaper that took the market by storm in 1932? Of course you don't. Chux saw its product as a luxury item, and happily kept its little throwaway business to itself for almost forty years. Don't Allow Yourself to Get Burned I am not a big fisherman, but I do enjoy it whenever the opportunity comes my way. I have some friends who are fanatics and occasionally I will go out with one of them. Do You Have A Customer Identity Crisis? The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Are You Aware of Planning in Business? Human beings are rational agents. Rationality endorses one to take up planning in every sphere of life from shifting to a new house to marriage, as well as business. 3 Undercover Ways to Make Big Profits from Your Competition You have heard that there is extra money on the table marketing products related to yours. You have also heard that your direct competitors product is off the table. Water Conservation and Water Issues for Mobile Car Washers and Auto Detailers Obviously, there will never be an actual water shortage since two-thirds of our earth's surface is water. The problem is distribution. Insurance Requirements in Franchised Companies Franchised companies often require what some believe to be excessive insurance requirements. This is because so often if a franchise is sued for any reason that the Lawyers go after the big money of the franchisors and name them in the lawsuit. Microsoft Great Plains in Agriculture - implementation highlights In this small article we'll concentrate on farmers associations and non-profit state-sponsored organizations, dealing with subsidized state and federal programs distribution and management - loans to farmers and rural communities. As we realized this is relatively narrow market niche and it is almost ignored by software developers. Your Business: Will It Have A Happy Ending? "Begin with the end in mind," says Stephen Covey in his book Seven Habits of Successful Living. Those who have created a successful business know it does not happen without planning, hard work, and a little luck. Scheduling of Additional Auto Detailing or Mobile Car Wash Units If you own a mobile car wash business or auto detailing business then you realize that when you are parked working you are making money and when you are stuck in traffic you are losing money. Sure you can say when you are in traffic people see you and write down the phone number, but you are not making money, that is potential future income, which is work you still must do in the future. Mobile Franchise Business Expansion Strategy If you own a mobile franchise business and wish to expand you will need to have a strategy that involves your franchisor. Additionally if you are a franchisor it is important to have some sort of policy in place in advance so that there are no hurt feelings as franchisees expand. Resilience I. INTRODUCTIONThe term resilience, which is of frequent use in the psychotherapy area, has recently started being used in the corporate field. GOT MEME? How to Attract Your Clients and Customers Attention No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. How to Write a Business Plan Market Analysis Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section.
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